Blog Posts
World Prematurity Day: Supporting the Mums
I don't have a preemie myself, but this day tugs at me now I'm a parent. Once you become a mother, you suddenly feel ache in your body for every other mum's story. Especially the ones who didn't get the soft landing they'd expected. One minute you're pregnant... the next you're standing beside an incubator learning how to pump. Most NICU mums still have to buy a pump... This is a reality, and not one they may have planned for. Most of us hope to have a journey where we can exclusively breastfeed (I was one of them) but then things don't quite work out, especially when you're in NICU. Yes, when you're there, you may get access to the big-hospital grade one, but when you're home? And overnight? Or you need do actually move around? You have to buy your own. And even though Breastfriend is cheaper than it's counterparts for a similar looking product, that's still money coming directly out of mum's pocket for a product she hasn't had time to research during a brutal and emotional time. That sits heavy with me. You just end up with what you're recommended initially, but there's no way of knowing whether that is best. Our donation to Little Miracles Back in August, when Breastfriend was 1.5 months old, we made our first donation to Little Miracles. We gifted: Our viral breast pumps Silver nipple cups Plenty of storage bags I did this but: We weren't big enough. We weren't established enough. We definitely weren't profitable. My dream? Outside of supporting the everyday mum in their pumping journey, I want to donate pumps regularly to NICU mums so they don't have to buy their own. So they can go home with a pump without thinking about money. So getting milk to their baby isn't another stress on top of a thousand others. But, that can only happen if I make this business profitable. Why today matters? Prematurity affects 1/10 babies. That's everywhere, every mum's group, every antenatal class, every stress, every classroom, every office, every job site and eventually, every retirement home. NICU mums are doing recovery, grief, pumping, and round-the-clock vigilance all at once. It's unbelievably tough, and it deserves awareness, care, actual practical support, not just hashtags. To every NICU parent spending today beside a tiny tiny baby, virtual hug. And to all the mums who'll walk this path in the future: I'm building this business with you in mind.
Learn moreFinding The Right Flange
Using the correct flange size is essential for good suction and milk transfer. The wrong size can cause poor output, clogged ducts, mastitis, reduced supply, and nipple pain or damage.
Learn more🎄 Breastfriend Christmas Shipping Cut-Off Dates 2025
We’ll keep dispatching orders right up until the shutdown, but anything placed after these dates may not arrive before Christmas Day.
Learn moreBeyond the Pump: Why Flange Fit is Our Core Promise to Every Mum
When I launched Breastfriend, my goal wasn't just to sell a pump—it was to deliver a truly better pumping experience for New Zealand mums. I know firsthand, from my own body and my own pumping journey, that the existing options were often inadequate. I did the rigorous research and deep digging, using my own struggles to identify the critical gap: the lack of inclusive sizing and support. I searched the globe to curate and deliver a breast pump system that finally meets the standard of care every mum deserves. What I learned quickly from our incredible Breastie community is that "better" isn't just about suction or battery life—it's about feeling seen, supported, and confident. For too long, the industry has forced mums to fit their bodies to the pump. We decided to flip that script. Our Core Brand Belief: The Pump That Fits You, Not the Other Way Around At Breastfriend, driven by my own experience, we made a commitment to demand and deliver a system where our extensive range of sizes and personalised fitting support are not just a feature; they are our core brand belief. For us, inclusivity isn't a marketing buzzword—it's a mission to address the deep emotional reassurance every mother needs when pumping. The Reality: Why One Size Doesn't Fit All Most breast pump brands offer a handful of sizes, leaving many mums—especially those with very small nipples, elastic tissue, or nipple asymmetry—to endure pain, low output, and stress. If you're a mum who has experienced: Pain or discomfort during pumping. The stress of low milk output. Past trauma with ill-fitting pumps. Worry about atypical anatomy or post-surgery changes. ...you know the difference a perfect fit makes. It’s the difference between an efficient, comfortable session and quitting early. We Lead with Inclusivity: More Sizes, Deeper Support We are proud to be the most inclusive breast pump brand in New Zealand, offering a huge range of sizes, including those often left out. Breastfriend's Difference Why This Matters to You 12 Flange Sizes (The widest range in NZ) Ensures you can find the precise fit you need for comfort and optimal output. Very Small Increments Crucial for nipples that fall between standard sizes, eliminating pain and maximising efficiency. Support for Asymmetry Many women have two different size nipples. Our ability to support a one-to-one fit addresses this common, but often ignored, reality. Dedicated Fitting Education Providing free nipple rulers and guides with your pump means you are never left guessing about your size. This inclusivity functions as deep, vital emotional reassurance. You shouldn't have to settle when it comes to feeding your baby. A Thoughtful Solution for Every Mum We are committed to being the thoughtful solution for all body types and fit challenges. We want to be the brand that mums like you associate with leadership in body diversity and comfort—a brand that is recognized as the definitive solution for all pumping challenges. This is why we focus on supporting every mum, including: Mums with small or "hard-to-fit" nipples. Mums experiencing nipple asymmetry. Mums with elastic tissue that requires specific sizing. Mums post-surgery or with other unique anatomical needs. You deserve a pump that respects your body's uniqueness. What You Can Do Next To empower our community and help others, we are actively seeking stories and case studies that highlight challenging fit scenarios where Breastfriend has provided the perfect solution. If you have a story about how our inclusive sizing or one-to-one fitting support made your pumping journey better, please share it with us! Together, we’re setting a new standard for comfort and confidence in breastfeeding support. With love and gratitude, Marie-Claire Founder, Breastfriend. SHOP THE BREASTIES
Learn moreOur Black Friday Offer
From day one, the goal was simple: keep things fair, keep things real, and keep the margins lean so mums get the best possible product at the best possible price, and that would be every single day.
Learn moreLabour Day Giveaway Terms & Conditions
1. Promoter This giveaway (“Promotion”) is hosted in collaboration between Breastfriend NZ Ltd, Hotmilk Lingerie, Tap. Health, and Viva La Vulva NZ (“the Promoters”). 2. Eligibility Open to New Zealand residents. Instagram accounts must be public at the time of winner selection so entry actions can be verified. 3. Entry Period Entries open Monday 20th October 2025 and close Monday 27 October 2025 at 11:59 p.m. NZT. 4. How to Enter To enter, participants must: Follow @viva_la_vulva_nz, @tap.health, @hotmilklingerie, and @breastfriend.co.nz on Instagram. Like the giveaway post on any of the participating brand pages. Tag a mum who deserves a smooth labour (each tag counts as one entry, no limit). Share the giveaway post to their Instagram Story for five (5) bonus entries. 5. Prize Details One winner will receive the Ultimate Labour Day & Postpartum Bundle valued at approximately NZD $850, including: $200 voucher from Viva La Vulva NZ Tap 2.0 TENS Device from Tap. Health (RRP $109) $200 gift card from Hotmilk Lingerie Breasties wearable pumps with all accessories, flange set, and breastmilk bags from Breastfriend (RRP $365) 6. Winner Selection & Notification The winner will be randomly drawn on Tuesday 28 October 2025 and shared on @breastfriend.co.nz instagram story. The winner will also be contacted via Instagram Direct Message within 24 hours of the draw. If the winner does not respond within 5 days, a new winner will be selected. 7. Prize Delivery Prizes will be shipped or delivered directly by each contributing brand within New Zealand only. No substitutions or cash equivalents will be offered. The prize is non-transferable. 8. General Conditions By entering, participants agree to these Terms & Conditions and acknowledge that this promotion is not sponsored, endorsed, or administered by Instagram. Each Promoter is responsible only for fulfilment of their own prize component. The Promoters reserve the right to verify entries, disqualify fraudulent or spam entries. Personal information provided by entrants will be used solely for the purpose of administering the giveaway and contacting the winner. 9. Contact For questions regarding this promotion, please contact hello@breastfriend.co.nz.
Learn moreThe Breastfriend goodie bag
Every Breastie order includes a little something extra. A thoughtfully curated goodie bag featuring samples from New Zealand brands who believe in supporting mums through pregnancy, postpartum and beyond. These samples have been generously contributed by the brands themselves so you can experience their products firsthand. Please note: not every bag will contain every item listed below. In true limited-edition style, the contents vary depending on what each brand has kindly contributed — making every bag a little different, but always special. The Herb FarmBaby Calm (Full Size) This beautiful full-size gift from The Herb Farm is a gentle, plant-based formula to support babies through teething, restlessness and general fussiness. It is designed for little bodies but often becomes a go-to for parents too. We are so grateful to Lou for offering such a generous product to our earliest customers. Explore The Herb Farm DaeliSugar Free Electrolytes (Sample) Daeli makes clean, sugar-free electrolytes designed to support hydration and energy and contain 2-4x the electrolytes of standard sports drinks. Perfect for postpartum mums and anyone juggling broken sleep, feeding and recovery. Kelly from Daeli has kindly contributed samples to help new mums discover how effective their formula really is. Explore Daeli Parker & CoLavender Magnesium Balm (Mini) Hand-blended in Aotearoa, Parker & Co's best-selling magnesium balm combines nourishing butters with calming essential oils to help relax your nervous system and unwind tight muscles. Nicole's contribution to our goodie bags is a little moment of calm in a chaotic season. Explore Parker & Co The Nude AlchemistTeething Tamer or Magnesium Balm or Nipple Nectar (Sample) Sara from The Nude Alchemist has kindly contributed samples of their well-loved products. The Teething Tamer is a natural, topical remedy designed to help soothe little ones through the discomfort of teething, while the Magnesium Balm provides calm and relaxation for tired bodies and minds. Both are staples for many families and a beautiful way to support mums and babies through challenging moments. Explore The Nude Alchemist Pure MamaBelly & Body Oil (Mini) Lara from Pure Mama has contributed their award-winning Belly & Body Oil in a deluxe mini size. Formulated with nutrient-rich ingredients, this oil deeply nourishes and hydrates the skin, helping to ease dryness and support elasticity during pregnancy and postpartum. It's a cult favourite for its luxurious feel and results, and we're delighted that our customers will get to experience it firsthand. Explore Pure Mama Mammas Milk BarLactation Oat Milk Rich Chocolate (Sample Sachet) Wendy from Mammas Milk Bar has generously contributed sample sachets of their Lactation Oat Milk Rich Chocolate blend. This nourishing, delicious formula is crafted to support milk supply while giving mums an easy way to refuel during the demands of postpartum life. It is plant-based, nutrient-rich and designed to help mothers feel cared for and energised. Explore Mammas Milk Bar Two Raw SistersExclusive Recipe & Free App Trial Rosa and Margo from Two Raw Sisters have shared an exclusive recipe and a free trial code for their recipe app, designed to make healthy, delicious eating feel achievable for everyone. Their app includes hundreds of plant-focused, family-friendly recipes, with a new baby-friendly category being added soon. As cookbook authors and sisters, their mission is to simplify nourishment in everyday life, something every mum can relate to. We're so excited for our customers to discover their world of easy, wholesome food. Explore Two Raw Sisters And What Else? There are more surprises inside each goodie bag, carefully contributed for this season of life. These goodie bags are made possible by the businesses inside them. We are incredibly thankful to each partner for supporting our community in such a tangible, generous way.
Learn moreWin Your Order Back | October Pre-Order | Giveaway Terms
When you pre-order your Breasties before they ship, you'll automatically go in the draw to win your entire order back – pump, accessories, everything. Every pre-order also comes with a free box of Breastfriend Milk Storage Bags (no code needed – we'll include them with your order). How it works Place a pre-order on www.breastfriend.co.nz any time before the Breasties ship (late October 2025 – exact date TBC). Every pre-order counts as one entry. All pre-orders will be sent out before standard orders once stock lands. One winner will be drawn on the day the Breasties ship, and notified by email, the winner will also be announced on Instagram. The winner's full order amount (including any add-ons and shipping) will be refunded to their original payment method within 10 working days. The fine print (short and sweet) Open to NZ residents. Pre-orders are fully refundable at any time before shipping if you change your mind. Cancelled or refunded pre-orders before dispatch won't count as entries. Prize can't be exchanged or transferred. By entering, you agree we can share your first name and city if you win (e.g. "Emma from Auckland").
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Breastie Manual & Quick Start
Let's get you started Quick Start Video Quick Assembly Video Quick Cleaning Guide Find Your Flange Complete Manual Important note to safeguard the health of your motors Always remove the motor before pouring your milk. Your motors should not come into contact with milk at any stage. Always use a 5V adapter to charge your pumps (more information on this below). Safe vs Unsafe chargers for your Breasties SAFE: Output clearly says 5V only (e.g. “Output: 5V ⎓ 1A”, “5V ⎓ 2A”, “5V ⎓ 3A”) Standard phone chargers (non–fast charge) USB ports on laptops or PCs UNSAFE: Output lists any voltage higher than 5V (e.g. “5V / 9V”, “5V / 12V”) “Fast charge” or “Quick Charge” adapters Power Delivery (PD) chargers for laptops, tablets, or high-speed charging UE BOOM or other speaker chargers that list 9V or 12V How to check: Look at the tiny print on your adapter, it will say “Output: 5V” if safe. If it shows more than one voltage, do not use it. Options we recommend: Single USB 5V Wall Plug Double USB 5V Wall Plug Quad USB 5V Wall Plug Questions? Reach us at hello@breastfriend.co.nz.
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