5 star rated by māmās & lactation consultant approved! 🍼
SOLD OUT! More stock arriving ~ 15th March. 🌟
Free shipping for orders over $75! 📦
"I have gone from dreading each session and making maybe 400mls a day to doubling my output." - Evanna

Win Your Order Back | October Pre-Order | Giveaway Terms

When you pre-order your Breasties before they ship, you'll automatically go in the draw to win your entire order back – pump, accessories, everything.

Every pre-order also comes with a free box of Breastfriend Milk Storage Bags (no code needed – we'll include them with your order).

How it works

  • Place a pre-order on www.breastfriend.co.nz any time before the Breasties ship (late October 2025 – exact date TBC).
  • Every pre-order counts as one entry.
  • All pre-orders will be sent out before standard orders once stock lands.
  • One winner will be drawn on the day the Breasties ship, and notified by email, the winner will also be announced on Instagram. 
  • The winner's full order amount (including any add-ons and shipping) will be refunded to their original payment method within 10 working days.

The fine print (short and sweet)

  • Open to NZ residents. 
  • Pre-orders are fully refundable at any time before shipping if you change your mind.
  • Cancelled or refunded pre-orders before dispatch won't count as entries.
  • Prize can't be exchanged or transferred.
  • By entering, you agree we can share your first name and city if you win (e.g. "Emma from Auckland").
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The Pump Your Mum Wished She Had: Redefining the Modern Motherhood Aesthetic

The Pump Your Mum Wished She Had: Redefining the Modern Motherhood Aesthetic

When I have conversations with women my mothers' age about what I do for work, I'm often met with "I wish I had that with my babies". This concept got me thinking, as I feel like many of us intimately connect with our mothers' journeys once we have children of our own. We realise that their journeys were so similar to ours and while they may have had a village, we have technology. The more I thought about this, the more I felt that BreastFriend had a place to honour these women, our mothers, and connect the mother of today to the mother of yesterday and the creative concept for the Pump Your Mum Wished She Had was born.  The vision came to me quickly: the 80s, a red car, fashion, a mother and this new technology. My first port of call was my good friend Juudit, who is a mother but also an editorial model who's worked on international campaigns. The whole vision around the campaign was her,  the mother, Elsie's mum, I saw her in every image I was designing in my mind. And I was so excited when I got her message back saying "Hey gal, oh my gosh I LOVE this!!" and I knew we were going to make it happen!  From there, it was a journey to finding the right car, which led me down a rabbit hole of contacting any vintage car owner in the area, ideally a red one, and thankfully we hit the jackpot when a local offered their car up for the shoot. Subsequently I locked in Sita from Beauty Tribe NZ, a local make-up artist, a mother but also one of the Breastie māmās who came with her little man Navi - who's now 6 months old - and absolutely nailed the make-up concept.  From a styling perspective, I had a clear vision, and if you followed along on Instagram, you know that I actually reached out to you all in stories to get your thoughts on the outfits. I was very lucky to be supported by Recycle Boutique Tauranga for this, and we managed to use some of their gorgeous second hand pieces for our shoot. The Breasties themselves were dressed up, and a handmade case was brought in made by my mother in law, Kay, from The Eye Of A Needle. While the images are undeniably editorial, Juudit’s personal journey as a mother is what truly brings this campaign to life. It is easy to look at a stunning, slim model and assume her path to motherhood was effortless. But that is the illusion I want to fight against. In talking with Juudit about her own experience, it’s clear that motherhood is the great equaliser. Like so many of us, Juudit shared that her early postpartum journey was far from easy. She faced the same sleepless nights, drowned in her milk supply and the same travel challenges that every breastfeeding mother knows, including feeding in unsanitary conditions like on the floor of an airplane.  Seeing Juudit in these photos isn’t about unrealistic standards; it’s about reclaiming your space. When we talked about the campaign’s retro aesthetic, Juudit shared that it felt like a direct nod to her own mother. Her mum wasn't able to nurse her first baby, so for six months, she exclusively hand-expressed because there simply weren't any pumps available to her back then. Hearing about her mum’s resilience, her absolute commitment to breastfeeding despite the lack of tools, gave this entire shoot a deeper meaning for both of us.  Juudit is a testament to the fact that while the tools have changed, the grit of motherhood remains the same. As she put it: "Pumping is rarely glamorous, but it’s fun that it can be. You truly can pump anywhere, any time, with the Breasties!" A Note on the Shoot This shoot was a labor of love, grit, and a little bit of fashion-forward thinking. It felt fun and effortless, in a way it was two friends hanging out, taking some cool photos, and trying to change the narrative for the next generation of mums but the result is, I think, much deeper than that. Many mothers were directly or indirectly involved and their energy translates through the images. Creative Direction: Marie-Claire Houtsmuller / @breastfriend.co.nz Photography: Marie-Claire Houtsmuller / @mini.piccies + @breastfriend.co.nz Model: Juudit Breakey (my dear friend) / @juuditbreakey Make-Up: Sita Engling / @beautytribenz Styling: Marie-Claire Houtsmuller / @breastfriend.co.nz + Recycle Boutique Tauranga / @recycleboutiquetauranga Location: Plummers Point Rd, Whakamarama, Tauranga, New Zealand. Special thanks to Craig Bettjeman's gorgeous Holden Monaro 1987 for the vintage backdrop.

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Hotmilk Bras are the Best Match for Your Breasties Wearable Pump

Hotmilk Bras are the Best Match for Your Breasties Wearable Pump

If you are using The Breasties wearable pumps from Breastfriend, your choice of bra is the most important factor for success. To get hospital-grade results from a wearable pump, you need a bra that provides a firm, secure fit. I recommend Hotmilk bras as the #1 choice to pair with your Breasties. They happen to be a local business based right here in Mount Maunganui, but more importantly, their engineering is perfect for holding wearable pumps in place. I chose Hotmilk throughout my pregnancy and breastfeeding journey as my cup size increased from a D to a E.  The Importance of a Firm Fit The biggest mistake mums make with wearable pumps is wearing a bra that is too loose or overly stretchy. If the fit isn't firm, you run into three main issues: The pump will slant: If the Breasties tilt outward or away from the body, you lose the airtight seal against your skin. Suction drops: A loose bra means less compression. Without that firm "press" against the breast, the pump can't maintain the vacuum needed for high milk output. Leakage: Wearable pumps must remain upright. A sagging bra allows the pump to shift, which often leads to milk leaking out of the flange. A Hotmilk bra provides the structural integrity needed to "shelf" the pump, keeping it vertical and flush against your body. MC's recommend styles 1. My Necessity The My Necessity is my top recommendation for a seamless, everyday fit that doesn't compromise on hold. The Construction: This is a multi-fit, seamless bra that features a double-layered fabric. It’s designed to be incredibly comfortable but has enough "grip" to keep a pump stable. The Benefit: It is versatile enough to grow with you, yet the band and cup tension are strong enough to act as a harness for the Breasties. It keeps the pump centered and tight against the tissue so the suction never wavers.   2. Caress The Caress is the go-to for those who want a premium feel without losing the necessary "hold." Flexi-Fit Fabric: Made from a high-quality, eco-friendly bamboo blend, it has excellent recovery. It stretches to accommodate the pump but maintains enough tension to keep the seal tight. The Benefit: It’s exceptionally soft on the skin but provides the "squeeze" required to keep your Breasties from shifting while you move. Both of these bras were incredibly supportive and comfortable to sleep in also, they washed well and never lost their support throughout the year I wore them. These bras will be used again for the next baby! Final Setup Tip When you put your Breasties on, ensure your Hotmilk bra is adjusted to its firmest comfortable setting. If the pump feels like it can wiggle, tilt, or slide, tighten the straps or move to a tighter hook on the back closure. A snug, upright fit ensures you get every drop of milk possible during your session.

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Founder thoughts: The Breasties are "Sold Out" again, but that isn't the goal

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Operated by: Marie-Claire Houtsmuller

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+64 22 853 1323
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