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BreastFriend at the Baby Show 2026

BreastFriend at the Baby Show 2026

Come say hi!

We're so excited to be at the Baby Show 2026 — and we've packed our stand with reasons for you to visit.

BreastFriend is a proudly New Zealand, home-grown brand making feeding easier and more comfortable for mums. Come meet the founder, feel the products in person, and grab something special just for showing up.

📍 Auckland Showgrounds (217 Green Lane West, Epsom) 

  • Saturday 22 August, 9am–4pm 
  • Sunday 23 August, 10am–4pm
  • Find us at Stand C09

Why visit our stand?

Free gift for every visitor: Grab a free set of our reusable, Oeko-Tex certified breast pads — kind on your skin and the planet.

Meet the founder: Say hello to the mum behind BreastFriend and hear the story firsthand.

Meet our lactation expert, Libby Cain: Libby (midwife, nurse & lactation consultant) joins us Saturday 11am–3pm to answer all your feeding questions — free, no appointment needed.

Touch the Breasties in person: Feel the quality for yourself, and be the first to see our brand-new Breasties in Blush.

Scan to WIN your Breasties: Enter to win a pair of Breasties — one lucky winner each day!

Snap a pic in our Mama Mirror: Take a photo at our Mama Mirror to go in the draw to win 1 of 5 gift cards.

Show specials — in person only: Exclusive show pricing you won't find online. Available at our stand, for the two days only.

Pre-order pickup: Placed an order before the show? Collect it from us at the stand.

See you there! 💕 Follow along: @breastfriend.co.nz

Questions? hello@breastfriend.co.nz

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Birthday Giveaway Terms

Birthday Giveaway Terms

To mark our first birthday, we've brought you The Breasties in Blush and we are giving one lucky mum a prize bundle worth over $800. Thank you for being part of our first year. The prize The Breasties breast pump set in the colour of your choice — $379 A 99L chest freezer for milk storage or meal prep — $279 A $150 voucher for nursing and maternity wear from Hotmilk — $150 Total value: $808. How to enter Two ways, and you can do both. Place a Breasties order (best odds). Every Breasties order placed between 1 and 13 August 2026 earns 10 entries. If you win, you get your order refunded plus the freezer and voucher. Customers have the strongest chance to win. Enter on this Instagram post. Follow @breastfriend.co.nz and tag a friend on our giveaway post. Each tag earns 1 entry, up to 10. No purchase necessary — the Instagram method is free — but placing a Breasties order carries far more weight. Terms Entries open 1 August and close 11:59pm NZ time on 13 August 2026. Winner drawn 14 August. Open to New Zealand residents aged 18 and over. Only Breasties orders earn purchase entries. One winner drawn at random from all valid entries. Winner contacted by Instagram DM and/or email, and must respond within 7 days or a new winner is drawn. If the winner is a customer, their qualifying order is refunded in full and they also receive the freezer and voucher. Orders cancelled or refunded during the entry period have their entries withdrawn. Breast pump set awarded in the winner's choice of available colour, subject to stock. Prize is not transferable or exchangeable for cash. Fake, duplicate or spam accounts are disqualified. Not sponsored, endorsed or administered by Instagram. Catch us next at the Baby Show, 22–23 August, where we're giving away a set of Breasties every day.

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Backing the Women Who Never Stop: Introducing Back in the Game

What Back in the Game is Back in the Game is BreastFriend's ongoing pledge to support mums who are professional athletes. Women in sport are too often overlooked, underfunded, and asked to achieve incredible things with a fraction of the backing their male counterparts receive. We want to help change that — in our own way, one athlete at a time. Through Back in the Game, BreastFriend puts real support behind women chasing their goals in sport while navigating motherhood and breastfeeding through donating Breasties.  Why this matters to us BreastFriend exists to support women through some of the most demanding chapters of their lives. Sport is another one of those chapters. The discipline it takes to train, compete, and keep showing up, especially for women balancing sport with study, work, or motherhood, is the same strength we see in the mums we support every day. Backing female athletes felt like a natural extension of who we already are. Representation matters, too. Every woman who gets to keep competing because someone backed her becomes a role model for the next girl watching, wondering if there's a place for her in the game. There always should be. In her words We're proud to already have incredible women in our corner — athletes who juggle elite sport and motherhood, and know first-hand how the right support makes it possible. One of them is Michaela Brake (née Blyde) — Black Ferns Sevens star, two-time Olympic gold medallist, and two-time World Rugby Women's Sevens Player of the Year. Michaela welcomed her son, Harvey, in March, and is balancing life as a new mum with training at the very top of her sport. Here's how BreastFriend fits into her days: "For me to be able to train, I need my BreastFriend pumps to help me prepare! By pumping before training, I'm able to prepare a bottle for Harvey as well as feel comfortable before training. In 5 mins I have a bottle ready to go and my boobs feel good to go!" — Michaela Brake This is exactly what Back in the Game is about: backing women so they can keep performing at their best, on their terms. An ongoing commitment Back in the Game isn't a one-off gesture. It's an ongoing part of how BreastFriend operates — a standing commitment to keep putting support behind women in sport, for the long haul. As the initiative grows, we are looking to share the athletes and stories behind it, so you can cheer them on right alongside us. Every order helps back her And of course, this is powered by you. Every order placed with BreastFriend helps fund our commitments — including Back in the Game and our pledge to Little Miracles Trust. So when you shop with us, you're helping a female athlete stay in the game, keep training, and keep chasing what she's working so hard for. Thank you for being part of it. 💛 Marie-Claire Founder, BreastFriend

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BreastFriend's pledge to Little Miracles Trust

BreastFriend's pledge to Little Miracles Trust

Our new monthly pledge Starting this July, BreastFriend is committing to donate $4,548 worth of product every year to the Little Miracles Trust — New Zealand's national neonatal charity. Every month, we send products directly to the Trust, and their team gets them into the hands of the families who need them most: parents of multiples juggling two or more little ones at once, and mums who simply can't afford a breast pump. The Trust manages all of it. We send the product; they make sure it reaches the right whānau. It's a partnership I trust completely, because no one understands these families better than they do. Why this matters so much Around one in ten Kiwi babies spends time in a NICU or SCBU. Every year in Aotearoa, roughly 4,800 babies are born prematurely, and more than 1,000 full-term babies need specialist neonatal care too. Behind every one of those numbers is a mum. A mum who may be expressing milk around the clock for a baby she can't yet hold. A mum trying to feed twins or triplets while she recovers herself. A mum facing costs she never planned for, at the most overwhelming time of her life. And here's something a lot of people don't realise: the Little Miracles Trust receives no government funding at all. Everything they do is powered by the generosity of individuals and businesses who choose to step up. A story that says it all Sammie Nonu, with her triplet boys  If you ever wonder why this matters, this is why. Sammie Nonu, a first-time mum to triplet boys born four months early, shared her journey with us: "My BreastFriend journey began when I became a first-time mum to three beautiful triplet boys who decided to make their grand entrance into the world four months early. Alongside feeling completely overwhelmed by absolutely everything, the words 'expressing' and 'pumping' were completely foreign to me and, quite frankly, they stressed this new mama out. Fast forward 147 days in the NICU, and I genuinely don't think I would have had such a successful breast pumping journey or maintained my milk supply without BreastFriend. As a portable, hands-free pump, it gave me the freedom to express while still being fully present through everything our NICU journey threw at us. That freedom was essential during some of the most fragile days of our lives. BreastFriend helped me provide enough milk for three extreme micro-preemie babies, and for that I will always be grateful.Not only is the product incredible, but the company behind it is too. It's clear that the founder's passion is to support mothers through every stage of their breast pumping journey. BreastFriend played such a significant role in helping me through one of the most challenging seasons of my life, and I genuinely couldn't recommend this breast pump enough!" Three babies. 147 days in the NICU. This is exactly the kind of family our pledge exists for — and exactly why making it monthly matters so much. From a one-off gift to an ongoing promise This isn't the first time we've given back. Back in August 2025, just weeks after we launched, we donated $1,682 worth of product to mums in need. It meant the world to be able to do that so early on. However, a one-off never quite felt like enough. Families in the NICU don't need help just once. They need it every week, every month, through the long stretch of neonatal care and the transition home afterwards. So we've made our support ongoing. Every month, without fail, the products keep coming. Every order plays a part And this is only possible because of you. Every single order placed with BreastFriend helps fund this pledge. So when you shop with us, you're not just supporting your own feeding journey — you're helping a mum you'll never meet get the pump or the products she couldn't otherwise afford, at the exact moment she needs them. That's the kind of business I've always wanted BreastFriend to be. One that shows up. One that gives back. One that remembers where it started — with a mum at home, believing that every other mum deserves support too. Thank you for being part of it. 🧡 Marie-Claire Founder, BreastFriend

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Operated By: Breastfriend NZ LTD | NZBN: 9429052665806

Ninth Avenue, Tauranga 3110, Bay of Plenty, New Zealand
7:00am - 7:00pm, Mon to Sun (NZST)

Claims

"Cuts pumping time in half"
*Compared to single electric pumping. Results may vary based on individual milk supply and pumping routine.

"Hospital grade suction"
*306mmHg maximum suction pressure, measured at Level 9 expression mode. Tested by manufacturer.

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