What Back in the Game is

Back in the Game is BreastFriend's ongoing pledge to support mums who are professional athletes.

Women in sport are too often overlooked, underfunded, and asked to achieve incredible things with a fraction of the backing their male counterparts receive. We want to help change that — in our own way, one athlete at a time.

Through Back in the Game, BreastFriend puts real support behind women chasing their goals in sport while navigating motherhood and breastfeeding through donating Breasties. 

Why this matters to us

BreastFriend exists to support women through some of the most demanding chapters of their lives. Sport is another one of those chapters.

The discipline it takes to train, compete, and keep showing up, especially for women balancing sport with study, work, or motherhood, is the same strength we see in the mums we support every day. Backing female athletes felt like a natural extension of who we already are.

Representation matters, too. Every woman who gets to keep competing because someone backed her becomes a role model for the next girl watching, wondering if there's a place for her in the game. There always should be.

In her words

We're proud to already have incredible women in our corner — athletes who juggle elite sport and motherhood, and know first-hand how the right support makes it possible.

One of them is Michaela Brake (née Blyde) — Black Ferns Sevens star, two-time Olympic gold medallist, and two-time World Rugby Women's Sevens Player of the Year. Michaela welcomed her son, Harvey, in March, and is balancing life as a new mum with training at the very top of her sport. Here's how BreastFriend fits into her days:

"For me to be able to train, I need my BreastFriend pumps to help me prepare! By pumping before training, I'm able to prepare a bottle for Harvey as well as feel comfortable before training. In 5 mins I have a bottle ready to go and my boobs feel good to go!"

— Michaela Brake

This is exactly what Back in the Game is about: backing women so they can keep performing at their best, on their terms.

An ongoing commitment

Back in the Game isn't a one-off gesture. It's an ongoing part of how BreastFriend operates — a standing commitment to keep putting support behind women in sport, for the long haul.

As the initiative grows, we are looking to share the athletes and stories behind it, so you can cheer them on right alongside us.

Every order helps back her

And of course, this is powered by you.

Every order placed with BreastFriend helps fund our commitments — including Back in the Game and our pledge to Little Miracles Trust. So when you shop with us, you're helping a female athlete stay in the game, keep training, and keep chasing what she's working so hard for.

Thank you for being part of it. 💛

Marie-Claire

Founder, BreastFriend