Our new monthly pledge

Starting this July, BreastFriend is committing to donate $4,548 worth of product every year to the Little Miracles Trust — New Zealand's national neonatal charity.

Every month, we send products directly to the Trust, and their team gets them into the hands of the families who need them most: parents of multiples juggling two or more little ones at once, and mums who simply can't afford a breast pump.

The Trust manages all of it. We send the product; they make sure it reaches the right whānau. It's a partnership I trust completely, because no one understands these families better than they do.

Why this matters so much

Around one in ten Kiwi babies spends time in a NICU or SCBU. Every year in Aotearoa, roughly 4,800 babies are born prematurely, and more than 1,000 full-term babies need specialist neonatal care too.

Behind every one of those numbers is a mum. A mum who may be expressing milk around the clock for a baby she can't yet hold. A mum trying to feed twins or triplets while she recovers herself. A mum facing costs she never planned for, at the most overwhelming time of her life.

And here's something a lot of people don't realise: the Little Miracles Trust receives no government funding at all. Everything they do is powered by the generosity of individuals and businesses who choose to step up.

A story that says it all

Sammie Nonu, with her triplet boys 

If you ever wonder why this matters, this is why. Sammie Nonu, a first-time mum to triplet boys born four months early, shared her journey with us:

"My BreastFriend journey began when I became a first-time mum to three beautiful triplet boys who decided to make their grand entrance into the world four months early. Alongside feeling completely overwhelmed by absolutely everything, the words 'expressing' and 'pumping' were completely foreign to me and, quite frankly, they stressed this new mama out. Fast forward 147 days in the NICU, and I genuinely don't think I would have had such a successful breast pumping journey or maintained my milk supply without BreastFriend. As a portable, hands-free pump, it gave me the freedom to express while still being fully present through everything our NICU journey threw at us. That freedom was essential during some of the most fragile days of our lives.

BreastFriend helped me provide enough milk for three extreme micro-preemie babies, and for that I will always be grateful.Not only is the product incredible, but the company behind it is too. It's clear that the founder's passion is to support mothers through every stage of their breast pumping journey. BreastFriend played such a significant role in helping me through one of the most challenging seasons of my life, and I genuinely couldn't recommend this breast pump enough!"

Three babies. 147 days in the NICU. This is exactly the kind of family our pledge exists for — and exactly why making it monthly matters so much.

From a one-off gift to an ongoing promise

This isn't the first time we've given back. Back in August 2025, just weeks after we launched, we donated $1,682 worth of product to mums in need. It meant the world to be able to do that so early on.

However, a one-off never quite felt like enough.

Families in the NICU don't need help just once. They need it every week, every month, through the long stretch of neonatal care and the transition home afterwards. So we've made our support ongoing. Every month, without fail, the products keep coming.

Every order plays a part

And this is only possible because of you.

Every single order placed with BreastFriend helps fund this pledge. So when you shop with us, you're not just supporting your own feeding journey — you're helping a mum you'll never meet get the pump or the products she couldn't otherwise afford, at the exact moment she needs them.

That's the kind of business I've always wanted BreastFriend to be. One that shows up. One that gives back. One that remembers where it started — with a mum at home, believing that every other mum deserves support too.

Thank you for being part of it. 🧡

Marie-Claire

Founder, BreastFriend