Every year, inboxes fill with flashing “40% OFF” banners and urgent countdowns. The pressure to buy now or miss out forever.
But here’s the thing, Breastfriend was never built on a salesy commercial mindset.
When I was deep in postpartum life, sweaty, sore, and trying to find a breast pump that ticked all the boxes, I realised something: I couldn't find one. Unless I had to spend $700 and I'd still be gambling. So I knew I'd have to bring one in
Sienna & I in hospital. She had jaundice, I was recovering from a 2.1L haemorrhage.
So Breastfriend was born six weeks postpartum, and launched 5 months later.
From day one, the goal was simple: keep things fair, keep things real, and keep the margins lean so mums get the best possible product at the best possible price, and that would be every single day.
So, what’s is Breastfriend's big Black Friday deal?
It’s the same one I run 365 days a year.
No markups. No “was $339, now $250.”
Just the real price. Always.
Here’s what that actually means:
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Breastfriend doesn't inflate prices just to slash them later.
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Breastfriend doesn't play the “limited time” game.
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Breastfriend doesn't guilt mums into panic-buying.
Every Breastie set is a premium, quiet, hands-free double breast pump, and because it’s a double pump, it’s complete.
Two pumps, one set, no need to buy extras to get the full experience. You can pump both sides at once, cut your pumping time in half, and still move freely — whether that’s working, getting ready, or finally eating lunch with both hands.
That’s how I make it possible to offer premium quality without the luxury markup, because new mums deserve gear that actually works without paying for inflated margins or marketing gimmicks.
Because let’s be honest — you and I have enough going on without being sold to every five seconds.
365 Days a Year. Same Pump. Same Price.
No tricks, no countdowns, no “final days.”
Just a damn good, complete double pump that’s worth what you pay for it — today, tomorrow, and every day after that.
xx Marie-Claire
