When I launched Breastfriend, my goal wasn't just to sell a pump—it was to deliver a truly better pumping experience for New Zealand mums. I know firsthand, from my own body and my own pumping journey, that the existing options were often inadequate.
I did the rigorous research and deep digging, using my own struggles to identify the critical gap: the lack of inclusive sizing and support. I searched the globe to curate and deliver a breast pump system that finally meets the standard of care every mum deserves.
What I learned quickly from our incredible Breastie community is that "better" isn't just about suction or battery life—it's about feeling seen, supported, and confident. For too long, the industry has forced mums to fit their bodies to the pump. We decided to flip that script.
Our Core Brand Belief: The Pump That Fits You, Not the Other Way Around
At Breastfriend, driven by my own experience, we made a commitment to demand and deliver a system where our extensive range of sizes and personalised fitting support are not just a feature; they are our core brand belief.
For us, inclusivity isn't a marketing buzzword—it's a mission to address the deep emotional reassurance every mother needs when pumping.
The Reality: Why One Size Doesn't Fit All
Most breast pump brands offer a handful of sizes, leaving many mums—especially those with very small nipples, elastic tissue, or nipple asymmetry—to endure pain, low output, and stress. If you're a mum who has experienced:
- Pain or discomfort during pumping.
- The stress of low milk output.
- Past trauma with ill-fitting pumps.
- Worry about atypical anatomy or post-surgery changes.
...you know the difference a perfect fit makes. It’s the difference between an efficient, comfortable session and quitting early.
We Lead with Inclusivity: More Sizes, Deeper Support
We are proud to be the most inclusive breast pump brand in New Zealand, offering a huge range of sizes, including those often left out.
| Breastfriend's Difference | Why This Matters to You |
| 12 Flange Sizes (The widest range in NZ) | Ensures you can find the precise fit you need for comfort and optimal output. |
| Very Small Increments | Crucial for nipples that fall between standard sizes, eliminating pain and maximising efficiency. |
| Support for Asymmetry | Many women have two different size nipples. Our ability to support a one-to-one fit addresses this common, but often ignored, reality. |
| Dedicated Fitting Education | Providing free nipple rulers and guides with your pump means you are never left guessing about your size. |
This inclusivity functions as deep, vital emotional reassurance. You shouldn't have to settle when it comes to feeding your baby.
A Thoughtful Solution for Every Mum
We are committed to being the thoughtful solution for all body types and fit challenges. We want to be the brand that mums like you associate with leadership in body diversity and comfort—a brand that is recognized as the definitive solution for all pumping challenges.
This is why we focus on supporting every mum, including:
- Mums with small or "hard-to-fit" nipples.
- Mums experiencing nipple asymmetry.
- Mums with elastic tissue that requires specific sizing.
- Mums post-surgery or with other unique anatomical needs.
You deserve a pump that respects your body's uniqueness.
What You Can Do Next
To empower our community and help others, we are actively seeking stories and case studies that highlight challenging fit scenarios where Breastfriend has provided the perfect solution.
If you have a story about how our inclusive sizing or one-to-one fitting support made your pumping journey better, please share it with us!
Together, we’re setting a new standard for comfort and confidence in breastfeeding support.
With love and gratitude,
Marie-Claire
Founder, Breastfriend.
